How to choose a foundation

In the cosmetic arsenal of a modern woman, as a rule, there are many means for creating the perfect make-up. However, among all this diversity, it is the foundation, as if by magic, that is able to transform the appearance in a matter of minutes by hiding small wrinkles or masking skin errors. That is why its acquisition should be given special attention so that instead of a miraculous transformation, you do not turn your face into a mask.

How to choose the right foundation

The basic rules when choosing a foundation. When choosing a foundation, one should not be guided by its cost, although this is an important detail, but primarily the main characteristics of the product.

Individual skin type

This principle should be decisive when buying. It turns out that the composition of any foundation is focused primarily not on the complexion of the skin of the face, but on its tendency to oily or, conversely, dryness. So, for example, in a cream for oily skin type you will not find oils, and a dry skin remedy excludes alcohol among its ingredients.

The color palette when choosing a foundation

Of course, the color of the selected foundation should be based on your skin tone. According to the basic rules of cosmetology, you should choose a tone a little lighter than natural, to avoid unnaturalness. Although nowadays, “smart” tinting products that are self-adjusting to skin color are very popular..


Foundation texture

By consistency, foundation creams are light, perfectly suitable for the summer season, and more dense, with a high camouflage effect. Most often, manufacturers produce this product in the form of a liquid fluid, air mousse or pencil. The thicker the texture of the cream, the more coloring pigment in it.

Additional features of foundation

Quite often, a tonal remedy has a wider range of capabilities than just masking or matting. You can, for example, find creams marked “SPF”, which protect against the harmful effects of sunlight. Nowadays, foundation creams with a lifting effect, lifting wrinkles are not uncommon.


When starting to choose a foundation, first decide for yourself what effect you expect from it. After all, the same tool can perfectly matte and even out complexion, but it’s bad to hide flaws. Relying on the price or the manufacturer is better not worth it – as a rule, this approach does not save from disappointment. The effect of perfect natural makeup can be achieved only taking into account the individual characteristics of your skin.