Cosmetic company Estée Lauder will buy the Becca Cosmetics brand. Officially, the terms of the transaction were not disclosed, but market experts suggest that about $ 200 million will be paid for the brand, founded in 2001 and until recently owned by Luxury Brand Partners, reports Businessoffashion.
Becca is an Australian deluxe cosmetic brand that has been recognized by many shoppers, professional makeup artists, and show business stars. Its name comes from the shortened name of its creator – Rebecca Morris Williams – an Australian makeup artist.
Becca cosmetics are of the highest quality, confirmed by numerous awards. Each launch is preceded by years of research. Becca is first and foremost skin care, and only then color. When releasing products, only high-quality proven components are used, preference is given to natural ingredients. All Becca cream tones have a high level of UV protection..
Currently, Becca cosmetics are considered indispensable by such stars as Kate Winslet, Julia Roberts, Gwyneth Paltrow, Reese Witherspoon, Cate Blanchett, Ashley Judd, Drew Barrymore, Cameron Diaz, Britney Spears, Kylie Minogue, Naomi Campbell,.
“We are confident that Becca Cosmetics is ready for further development,” said Fabrizio Freda, President and CEO of Estée Lauder. – We have the resources to promote the brand in social networks, improve the product, and research. We have many opportunities to succeed in the global market. ”.
Estée Lauder was founded in 1946 in the United States by Este Lauder and her husband Joseph Lauder. It produces perfumes and cosmetics for women and men. In 1968, the company launched the Clinique brand, which specializes in hypoallergenic products. Estee Lauder currently owns the brands M.A.C, Aveda, Darphin and others.