The show of the Max Mara pre-fall 2017 collection was held in Shanghai. The scenery created by the Chinese artist Liu Wei demonstrated his vision of the city of the future Monopolis – not always comfortable and safe. And Ian Griffiths, the creative director of the brand, saw Monopolis as a place where a woman can (and should!) Succeed, a place where she feels she can win! What is needed for this? Of course, the right coat! And to him – futuristic dresses, mohair pullovers, knitted cardigans, trouser suits of free cut and many other convenient, comfortable and stylish things. By the way, «had a hand» to create a new collection and Liu Wei himself: 11 models were created by him.
Collection Max Mara pre-fall 2017