Healthy lifestyle is becoming more and more popular model Gigi Hadid became the face of the new campaign, Reebok #PerfectNever.
Gigi Hadid in the new Reebok campaign
The campaign is the idea of body positive,which celebrates the beauty and naturalness of the female body, with all its shortcomings and inspires girls to engage in sport not just for external transformation. In the world Gigi is famous for its pretty appearance with a doll face, but few know that behind all this hides a grueling training model, which finds an outlet in the sport, giving him every waking moment - "Sports - it's not just a physical load for me. This is the only time when my thoughts are calm, "- says the model.
Gigi and Reebok - body positive
She understands that to her person rivetedthe attention of millions of people around the world, which is why she does not miss the opportunity to inspire women to practice sport for their physical and psychological harmony. Thus, the main goal of Gigi and Reebok - to urge girls not ashamed of his body, his inner "I" in the quest to become human. A recent case after the Max Mara show at fashion week in Milan - confirmation of ideal physical preparation Gigi Hadid. After the screening, as you know, on the model attacked a Ukrainian journalist who tried to lift her up. However, he was immediately rebuffed by the model in the form of several blows to the face.