Cosmetic concern Estée Lauder buys brandBecca Cosmetics. Officially, the terms of the transaction were not disclosed, but market experts suggest that for a brand, founded in 2001 and until recently belonged to the company's Luxury Brand Partners, will be paid about $ 200 million, according to Businessoffashion.
Becca - Australian cosmetics brand classde suite, which was recognized in the set of buyers, professional make-up artists and show business stars. Its name came from the abbreviation of the name of its creator - Rebecca Morris Williams - Australian makeup artist.
Becca Cosmetics is the highest quality,confirmed by numerous awards. Each is preceded by the launch of long-term studies. Becca - is primarily a skin care, and only then color. With the release of funds are used only high-quality proven components, preference is given to natural ingredients. All creamy tonal resources Becca have a high level of protection from ultraviolet radiation.
Currently believe Becca cosmeticsirreplaceable stars such as Kate Winslet, Julia Roberts, Gwyneth Paltrow, Reese Witherspoon, Cate Blanchett, Ashley Judd, Drew Barrymore, Cameron Diaz, Britney Spears, Kylie Minogue, Naomi Campbell, Liv Tyler.
"We are confident that Becca Cosmetics is ready tofurther development, - said President and CEO of Estée Lauder, Fabrizio Freda (Fabrizio Freda). - We have the resources to promote the brand in social networks, product improvement, research. We have many opportunities for success in the global market. "
The company Estée Lauder founded in 1946 in the USEstee Lauder and her husband, Joseph Lauder. It produces perfumes and cosmetics for women and men. In 1968 the company launched the brand Clinique, specializing in gippoallergennyh means. Estee Lauder is currently owned M.A.C brands, Aveda, Darphin and others.